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Dogfooding a Quick Guide to Internal Testing Eating your own dog food, also called dogfooding, occurs when an organization uses its own product. 1970 Alpo’s Dog Food Advertising Alpo, with the help of Lorne Greene, convinced consumers to buy their products because they themselves used them. 1980 Memo from the Apple CEO „We believe the typewriter is obsolete. Let’s prove it inside before we try...

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